Ensuring structural change
Regardless of the industry - all companies are networked and affected by digitalization across locations. Cloud computing, mobile technologies, the Internet of Things, Artificial Intelligence and Big Data Analytics are the central technology drivers of digitization and are structurally changing the relationship between customers and companies. Customers are placing new demands on processes, price, range, convenience and quality. As a result of these changed requirements, procurement, production, sales and marketing channels must be aligned accordingly and adapted to the new customer requirements.
Without disruptive thinking, pure digital players are increasingly dominating the lucrative data business in traditional industries as well. For this reason, the importance of digital leaders is growing inexorably in all industries.